MEDIA & ENTERTAINMENT

The Indian film industry is the biggest film industry in the world in terms of number of viewers, with an audience of more than 3 billion compared with Hollywood’s 2.6 billion globally. Krishna group had taken interest and ventured into media and financed several film making projects few years ago. With all this experience the company has now ventured into In house Film Production. Fact Enterprise Limited has a vision in which it sees media growing leaps and bonds and corporatisation of media will give the Entertainment Industry as well as the Corporate Industry a good business prospects. From the country’s strong economic growth the rising income levels and consumerism bread are creating a strong demand for entertainment which covered films, televisions and radio, internet advertising, newspapers and magazine and the music industry.

After analyzing, revenues of the film industry which churns out over 800 movies in year are expected to touch Rs. 17,500 crore by 2011 from the current Rs. 8,500 crore. Wherein, in Mumbai the Hindi film industry has the largest distributors, exhibitors which risers the marketing cell with the annual turn over of 60 billion. The product balances on the right choices which garner the maximum mass interest for better prospects. With the growth of multiplexes, the bollywood revenues will rise to an exorbitant rate in the year 2007. The bollywood industry has an increasingly large audience and a growing market all over Asia, United Kingdom, USA and other countries all over the world. Due to the millions of Indian expatriates. Overseas earnings are being seen as a major source of revenue bigger than domestic earnings.

Bollywood revenues are growing by 20% - 25% every year. According to the industry estimates in the year 2006 brand placement earned about 80 Crore for bollywood. This year in 2007 even small and medium budget movies as well as animated films are hoping to catch in on this new lucrative revenue stream.

The Indian film industry no longer needs to cater the lowest common denominator to break even. The film makers have to take a risk and be prepared for the brickbats that may follow. The media industry revenues are poised to more than double to Rs. 1 Lakh crore by 2011 with the rising incomes driving demand for recreation, the domestic media and entertainment.

Investing and putting crores at stake, movies are no longer just creative pieces, but products with in branding, merchandising and web franchise, which promise profitable returns. With several multiplexes in the cities, showing 13 shows in a day, producers are earning money as fast as possible. Due to the multiplexes and the audience craze to watch movies n enjoy the entertainment in these multiplexes no film ends up a complete loser anymore.

With the kind of growth & scope in the film industry with impressive revenue returns, Fact Enterprise Limited decided to venture into the glamorous world, which is most famously called as the Bollywood Industry. Fact Enterprise Limited will get associated with reputed media and production houses like Shubham Audio Visual Lab ,etc. this association will reduce the risk associated with media industry and will also result in time and money saving.

• Five movies on floor:
  
  a) Real Story
  
  b) Mumbaii.com
  
  c) Mitra
  
  d) Ehsas
  
  e) Saloni
  
  
• On Floor on major channels
  
  
• Event Management
  Major shows in India and abroad in hand